After only six years since its creation, and with more than 1.2 billion active users each month and three billion downloads, TikTok has become the third biggest social network of the world, after Facebook and Instagram.
Never before had a platform grown so fast in the market.
Created in China and launched in 2016 under the name Douyin, this app of short videos has become one of the most popular social platforms among the young people of the 154 countries where it is available.
With the goal of boosting the creativity of their users, TikTok has a great algorithm that can engage and hold the attention of the spectators for hours and hours. The secret lies in the quality of its content. It is truly captivating!
If we see beyond, we can see its great marketing potential. TikTok is the new social network chosen by people of all ages who are seeking to express themselves, bolster their personal brands and even their business.
We will now tell you the reasons why your business should start implementing campaigns on this platform. Statistics, facts and data taken from our own experience and investigation back up the benefits of using Tik Tok for your brand.
1. It is not only for teenagers
Even though at the beginning its audience was mostly Gen-Z, we have witnessed an increase among its more adult audience. Currently, almost 60% of its users are less than 30, while the remaining 40% is composed by, approximately, the age range of 31 to 55 or more.
For advertisers, this is a highly important statistic because, when advertising on TikTok, the ads can impact an age group which tends to be more willing to try new things.For advertisers, this is a highly important statistic because, when advertising on TikTok, the ads can impact an age group which tends to be more willing to try new things.
Furthermore, having a presence on this platform is a way of connecting with users in a more natural and relaxed way. These tend to perform many actions, but the main action is interacting with the content. According to Rebold, within these actions performed by users, 22% follow brand accounts, while 18% click on promoted content.
2. Limitless Viewing
During the last year, the use of this network increased 36%.
Nowadays, people spend on average 52 minutes a day on the app, dedicating less time to other multimedia content and platforms, this is, reducing its exposure to a brand’s advertising content.
On TikTok, the advertising approach is more natural than in other apps. Ads are like organic posts, which is why it is more likely that users are paying more attention and willing to interact with them.
3. Cost-Effective Advertising
Another factor to take into account is that there are few advertisers, specially in LATAM, that have TikTok presence, which also means that running ads in this app can be much more profitable in terms of clicks and impressions, compared to other platforms, and, also, gives other brands the possibility of standing out and strengthening their image.
Since it is relatively new in the market, we observe that, for now, it isn’t such an adequate platform if you are only seeking to make sales. Its performance regarding conversions is not as satisfactory as for other platforms but, to make branding campaigns, with traffic and scope goals, it is a remarkably useful platform, where it is very easy to be seen and thus giving visibility to the personality of the brands.
After the first tests ran in Adtomic, we have noticed that the CPM (cost per mille) is much more profitable, compared to other platforms, which is synonymous with reaching a broader audience. This is due to the fact that, as we previously mentioned, TikTok doesn’t have the presence of many advertising brands in Latin America and, on the other hand, that it is still a social network that hasn’t fully developed as a sales ad platform, although we are well aware that it is heading there.
Important! Although TikTok Ads hasn’t fully developed its conversion potential to the top, in order to start obtaining good campaign results, the initial minimum investment on the platform should be one thousand dollars a day.
4. Ads Manager
Since TikTok is a relatively new platform, it is always going through changes and incorporating new tools and features. This can seem challenging at first, but it also gives us the sign that its developers are working to improve their product quickly and, thus, obtaining an optimal and strong platform.
Our experience leads us to highlight certain analogies presented by TikTok Ads Manager and Facebook (Meta) ads manager.
Firstly, although TikTok is more simple, the user interface of both platforms is very similar, which is why you will see it is intuitive if you already know how to manage Facebook’s BM.
A second similarity has to do with the interface that allows advertisers to obtain information about events and conversions, while still maintaining data privacy. This information can be used to make reports and optimize campaigns.
Tiktok is working on the measurement of events through its API. They use a very similar base to Facebook’s Conversions API (CAPI), which is why, if you have already worked or if you work with this integration, you will see its development provided on TikTok.
A third aspect has to do with the fact that the configuration of pixel through GTM (Google Tag Manager) is performed in an easy way, just as on Facebook. TikTok has native integrations which enables the easy installation of pixel with platforms such as Shopify, PrestaShop, Square, Ecwid and Bigcommerce.
As we can see, it is very easy to transfer all that is working on Facebook to TikTok.
– It is not necessary to have a TikTok account to start advertising your brand. The traffic generated by the ad will take your users to your website.
– TikTok still does not have a shopping section, like Instagram and Facebook.
– If you use Analytics to measure your conversions, you have to know that this platform can also bolster the sales of your TikTok campaigns through the use of UTM’s (Universal Transverse Mercator).
Although it is true that currently TikTok can’t compare to the Meta universe as for the effectiveness of its ads, prospecting and retargeting campaigns can be up to 20 times cheaper in terms of CPM, compared to Facebook.
Once the platform escalates and matures, it is quite unlikely that ad prices will be maintained at the current level.
Which is why now is the right time! TikTok presents itself as a good opportunity for advertisers: it has a solid user database and is not overcrowded by advertising brands.
Start standing out. By the time brands start considering this platform’s advertising potential, you and your brand will already have a much stronger image and an interaction with the public.
Create your TikTok Ads on our platform. Join the trend!
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