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Santiago Firpo
Performance Analyst
As of July 2023, the new Google Analytics 4 properties will replace Universal Analytics. The data won’t be able to be transferred, so it will be necessary to generate a new historical record of your website in advance.
- Innovation, Strategy
- Reading time: 5 minutes
Florencia Gallicchio
Product Owner
This kind of ads will help you increase your conversion rate, gather more precise data and reach a more specific audience. Keep reading to find out how!
Rocío Malnero
Marketing Analyst
Some weeks ago, Google made available the purchase of DOOH (Digital out-of-home) advertising for all the users of Display & Video 360, so that they can reach people in the real world, with the efficiency of programmatic technology.
Lucas Artigue
Marketing & CX Manager
The technological development has marked a new way for companies to relate to people. Time has become essential, and mechanization and streamlining of processes has become a key requirement for success.
- Strategy
- Reading time: 6 minutes
Agustín Franco
UX Specialist
Heuristic analysis helps us realize how user experience can exponentially boost businesses in the long run.
- Strategy
- Reading time: 6 minutes
Agustín Franco
UX Specialist
Usability is a fundamental pillar in the performance of your digital strategies and thus. If its quality is improved, this becomes a key factor that can enhance the yield of your publicity investment.