As of July 2023, the new Google Analytics 4 properties will replace Universal Analytics. The data won’t be able to be transferred, so it will be necessary to generate a new historical record of your website in advance.
Some weeks ago, Google made available the purchase of DOOH (Digital out-of-home) advertising for all the users of Display & Video 360, so that they can reach people in the real world, with the efficiency of programmatic technology.
12% is the average increase in conversion rates for the companies that update their Smart Shopping campaigns to Performance Max, according to initial tests performed by Google.
After only six years since its creation, and with more than 1.2 billion active users each month and three billion downloads, TikTok has become the third biggest social network of the world, after Facebook and Instagram.

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