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Santiago Firpo
Performance Analyst
As of July 2023, the new Google Analytics 4 properties will replace Universal Analytics. The data won’t be able to be transferred, so it will be necessary to generate a new historical record of your website in advance.
Rocío Malnero
Marketing Analyst
Some weeks ago, Google made available the purchase of DOOH (Digital out-of-home) advertising for all the users of Display & Video 360, so that they can reach people in the real world, with the efficiency of programmatic technology.