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- Innovation, Strategy
- Reading time: 5 minutes

Florencia Gallicchio
Product Owner
This kind of ads will help you increase your conversion rate, gather more precise data and reach a more specific audience. Keep reading to find out how!

Lucas Artigue
Marketing & CX Manager
The technological development has marked a new way for companies to relate to people. Time has become essential, and mechanization and streamlining of processes has become a key requirement for success.
- Strategy
- Reading time: 6 minutes

Agustín Franco
UX Specialist
Heuristic analysis helps us realize how user experience can exponentially boost businesses in the long run.
- Strategy
- Reading time: 6 minutes

Agustín Franco
UX Specialist
Usability is a fundamental pillar in the performance of your digital strategies and thus. If its quality is improved, this becomes a key factor that can enhance the yield of your publicity investment.

Daniel O'Conor
Performance Team Leader
12% is the average increase in conversion rates for the companies that update their Smart Shopping campaigns to Performance Max, according to initial tests performed by Google.

Rocío Malnero
Marketing Analyst
Planning is the first and foremost aspect to consider upon confirming your participation and starting to get ready for a sales event such as Hot Sale, Cyber, Black Friday or Buen Fin.
- Strategy
- Reading time: 2 minutes

Florencia López Flamengo
Product Marketing
Achieving a great relationship with clients is the fundamental basis for any business. Understanding their wants and needs is essential to create the most impressive experiences and succeed.